Expertise

Tubagus is a well-rounded brand builder with extensive experience in marketing, commercial strategy, and consumer intelligence.

At his core, Tuba is passionate about bringing meaningful brands to consumers. His expertise is rooted in the consumer goods and eCommerce industries, where he has successfully driven consumer engagement and revenue growth.

At a multinational fast-moving consumer goods company, Tuba managed 8 leading brands. Championing brands' consumer engagement initiatives within consumer data utilization and website traffic, Both earned #1 place in the company’s regional digital awards.

He oversaw an IDR XX billion sales budget and an IDR XX billion digital marketing budget, driving IDR XXX billion in revenue while maintaining the #1 market share in his brands’ respective categories. His strategic execution of a brands' TikTok Shop launch led to key learnings that were shared with the global team.

Tuba also co-led strategic consumer and campaign research with senior leaders, analyzing yearly 2024 category trends and understanding mass to affluent consumer behavior.

Beyond consulting, he is passionate about mental health and inclusivity, advocating for meaningful change in both his professional and personal life.

• Bachelor of Engineering, Architecture, Universitas Gadjah Mada, Yogyakarta

Education

1. Digital Marketing

About me